American Apparel is no stranger to controversial advertising: You’d be hard pressed to name something the LA-based brand hasn’t already done. Between nipples, pubic hair, and non-homogenized milk-consumption, there’s little master-mind Dov Charney could do at this point to surprise us. But AA’s latest promotional images don’t simply push product–they’re also aiming to do some good to promote LGBT equality.
The new campaign, for a line of ‘Pride’ tees and tanks made in partnership with the Gay and Lesbian Alliance Against Defamation (GLAAD), features ANTM alum Isis King, who happens to be transgender. This is the first time ever that American Apparel has featured an openly transgender model in a campaign. Proceeds from the tees, which are screen-printed with “Legalize Gay” and “GAY OK,” will partially benefit GLAAD and its work in the upcoming Pride marches across the country (June is LGBT Pride Month).
The fashion industry has embraced transgendered models lately, from Gaultier muse Andrej Pejic to Lea T, who just last month walked her first runway show following her gender-reassignment surgery. So props to American Apparel for casting another beautiful transgendered model. A step in the right direction. Happy Pride!