Band of Outsiders, a brand beloved by cool boys and girls alike, just upped its awesomeness by staging the "Longest Show Ever" to showcase the 2013 spring menswear collection in Paris. And by long, we mean 60 hours.
Starting at 9:30 this morning, one single model is holed up in a (according to the show invitation) "small compartment built from cardboard boxes and wood planks adjacent to the window of an anonymous gallery in Paris."
Every 90 minutes this good-natured model will leave only to change his clothes, get the next prop to tell the story of the collection, and "presumably relieve himself every so often." He'll even be sleeping in the compartment. Take that, Daphne Guinness! In what may be his most clever presentation idea yet, Scott Sternberg has totally upped the ante on live window displays.
A former Hollywood producer, he's become known for unconventional, movie set-like fashion presentations. However, for the past few seasons, he's veered towards the traditional by staging runway shows that, while still entertaining, don't compare to what Sternberg can do with a more customizable, come-and-go-as-you-please environment.
Some of the props that will be made into an exhibition at the gallery include (again according to the invitation): "a crappy old photocopy machine, an electric typewriter, miscellaneous sticky gluey substances, and an 'Employee Time Clock.'" Earlier today, the brand tweeted that the model was sketching "buildings and people." Sounds pretty perfect. For the final three hours of the show guests are invited into the gallery to check out the exhibition and, presumably, the majority of the collection.