Blake Lively is the Face of Gucci's New Scent--But Would Karl Lagerfeld Approve?

Right in time for Gossip Girl to (finally) end, Blake Lively has landed herself a new gig: She has just been named as the face of Gucci's new scent, Premiere, which will launch in late July in the UK, and worldwide in September, WWD is reporting. The scent is said to be infused with "Old Hollywood charm," and will have top notes of bergamot and orange blossom, a heart of white flowers and musk, and a base cocktail of leather and wood. The bottle, which Gucci creative director Frida Giannini designed, apparently "drips with gold and heritage details and looks like a fashion accessory," and will set you back between $63 and $105, depending on the size. Gorgeous, glamorous, and a movie star in her own right, Lively would normally be a natural choice for Gucci. "Celebrities and red-carpet glamour have always been a part of the Gucci heritage," Giannini said, adding that she chose Lively "because she is a girl of extraordinary beauty and she’s a girl who loves fashion. She has great taste in clothes." Except that, up until recently, Lively's great taste in clothing largely paid tribute to a completely different storied fashion house: Chanel.
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Right in time for Gossip Girl to (finally) end, Blake Lively has landed herself a new gig: She has just been named as the face of Gucci's new scent, Premiere, which will launch in late July in the UK, and worldwide in September, WWD is reporting. The scent is said to be infused with "Old Hollywood charm," and will have top notes of bergamot and orange blossom, a heart of white flowers and musk, and a base cocktail of leather and wood. The bottle, which Gucci creative director Frida Giannini designed, apparently "drips with gold and heritage details and looks like a fashion accessory," and will set you back between $63 and $105, depending on the size. Gorgeous, glamorous, and a movie star in her own right, Lively would normally be a natural choice for Gucci. "Celebrities and red-carpet glamour have always been a part of the Gucci heritage," Giannini said, adding that she chose Lively "because she is a girl of extraordinary beauty and she’s a girl who loves fashion. She has great taste in clothes." Except that, up until recently, Lively's great taste in clothing largely paid tribute to a completely different storied fashion house: Chanel.
Photo: Getty

Photo: Getty

Right in time for Gossip Girl to (finally) end, Blake Lively has landed herself a new gig: She has just been named as the face of Gucci's new scent, Premiere, which will launch in late July in the UK, and worldwide in September, WWD is reporting.

The scent is said to be infused with "Old Hollywood charm," and will have top notes of bergamot and orange blossom, a heart of white flowers and musk, and a base cocktail of leather and wood. The bottle, which Gucci creative director Frida Giannini designed, apparently "drips with gold and heritage details and looks like a fashion accessory," and will set you back between $63 and $105, depending on the size.

Gorgeous, glamorous, and a movie star in her own right, Lively would normally be a natural choice for Gucci. "Celebrities and red-carpet glamour have always been a part of the Gucci heritage," Giannini said, adding that she chose Lively "because she is a girl of extraordinary beauty and she’s a girl who loves fashion. She has great taste in clothes."

Gucci Premiere. Photo: WWD

Gucci Premiere. Photo: WWD

Except that, up until recently, Lively's great taste in clothing largely paid tribute to a completely different storied fashion house: Chanel. In December 2010, Lively was named an official ambassador of the French Brand and in 2011 she fronted the Mademoiselle bag campaign. Since then, she's enjoyed a close personal relationship with Karl Lagerfeld himself, even attending the Met Ball with him last year. But, we guess, the honeymoon is officially over.

Lively has been (conspicuously?) absent from Chanel shows recently, and did not participate (to our knowledge at least), in the brand's The Little Black Jacket book. And, with this latest gig, it appears that Lively has most definitely moved on from the French brand.

In any case, we'll soon see Lively in the new Gucci Premiere campaign, which was shot by Mert Alas and Marcus Piggott in Los Angeles and will debut in the UK in July. Lively is said to be posing in a backless dress covered in sequins, her hair styled in a retro fashion, as she looks over a panorama of the city through the window of the storied Sheats Goldstein Residence.

And, of course, we expect to start seeing her at a whole lot more Gucci shows in the future!