The Gossip Girl actor is the face of Philipp Plein’s menswear this season, and has already mugged for the brand’s steamy ad campaign, lensed by Terry Richardson. Plein, if you’ll remember, has a knack for picking slightly off-peak celebs as his campaign stars: Last year, Lindsay Lohan was the face of his womenswear collection, and she attended the Milan fashion show, though we somehow got cheated out of a Lohan catwalk.
According to WWD, this is Ed’s first ever modeling experience, and we have to say that as a beginner he totally rocked it. Though, with those cheekbones–and that sultry stare–how could he not!?
How do you think Ed did?