Dolce & Gabbana may have killed its lower-priced D&G line this past spring, but now the designers are setting their sights on a more rarefied niche: couture. The duo is going to present their first-ever couture collection next month, WWD is reporting.
But don’t expect to see them in Paris for the “official” couture shows. The designers will show on July 9 in Sicily, and it will be a clients-only presentation. The Financial Times is reporting that only three media outlets have been invited.
Dolce & Gabbana have done one-off gowns for celebs like Scarlett Johansson, and they apparently have been contemplating doing couture for a while now. FT muses that since the ultra-luxury sector still generally does well during a recession, Dolce & Gabbana are wise to turn to couture. Other Italian contemporaries like Armani and Versace are also doing couture, so that may have been an impetus, too.
But why not show in Paris? The Chambre Syndicale is notoriously rigorous about who gets admitted, so it looks like D&G is testing the waters. Perhaps if this collection is well-received they’ll start the process of getting that elusive French “Haute Couture” label.