When Arena Homme+ ran an editorial featuring Final Fantasy characters wearing exclusively spring 2012 Prada, Prada denied any official involvement. We’re not sure if it’s a coincidence or if Steven Meisel was inspired by said editorial, but in the (very descriptive) press release for Prada’s brand new fall/winter 2012 campaign, videogames are mentioned specifically. A little taste, because press releases are amazing sometimes:
Shifting camera angles and an endless depth of field create a playful illusion of perspective and proportion, recalling the setting for a videogame.
Miuccia’s fall 2012 show was full of geometric shapes–even the floor featured big geometric patterns. The campaign, a direct interpretation of that, features models like Anne V, Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena Frackowiak and Vanessa Axente posing passively on white and purple steps. But Prada can explain that better:
Occupying the space on multiple levels characters in the foreground appear magnified, while others recede into the distance like virtual princesses poised for combat. The models’ unified gaze creates a seductive focus as our eye navigates the frame and its unexpected dimensions. Blocks of coordinated colour created by clothing, dip-dyed hair and furniture produce a chromatic architecture for our fashion avatars.
Princess poised for combat? Avatars? Whatever videos inevitably come out to accompany this campaign should be interesting to say the least. Or perhaps there’s even a Prada video game in the works? Stranger things have happened. See below for one more image.