Marketing and branding aside, the Olsens have one other ace up their sleeve: Talent. Vision. And good product.
“What do they have in common with other successful designers?” Kolb said. “They make clothes they want to wear and they have a creative vision that is consistent.” In other words, fame has nothing to do with it.
“They were very focused on being designers from the beginning,” Kolb continued. “Any past celebrity they may have had was not part of their brand.”
Verderi agrees. “[Mary-Kate and Ashley] had the courage to do what other brands should do: start from the purity of the product, and let the lifestyle follow.” The result is a brand that is as well-reviewed by critics, as it is coveted by shoppers.
In this respect, it’s no mystery as to why the Olsens have become such respected designers. They make gorgeous, luxurious clothes that people want to buy and they do it consistently. Famous name or not, it seems it’s the clothes that really do the talking.