Last night, Karl Lagerfeld extended his empire even further with a launch party for his new range of T-shirts in collaboration with artist collective I Love Dust, which was held, appropriately, in a Karl pop-up shop in the West Village. And though Lagerfeld wasn’t physically there, there was plenty of his likeness to go around
There were Lagerfeld dolls, teddy bears, shoes, jackets, and special-edition Diet Coke, sprinkled alongside the new shirts, which are emblazoned with his most memorable quotes and images of his signature style pieces.
The scene was a remarkable testament to the power of the Kaiser’s ever expanding personal brand. “I think he just has his finger on the pulse of a lot of different kinds of art forms and people like him because he does that well,” Chanel brand ambassador and the night’s DJ, Leigh Lezark said of the phenomenon.
Former Chanel face Hilary Rhoda was there, too, decked head-to-toe in assorted Lagerfeld paraphernalia. As someone who has worked closely with the man of the hour, Rhoda said she chalks up the Karl’s popularity and branding talents to his honesty. “I think he is so witty and outspoken—-he believes in what he believes in and doesn’t apologize for anything he says,” she said. “I think people respect that.”
Click through for more party snaps, including Karl Kookies and Shenae Grimes.