Since opening the workshop, what has been the immediate impact on your business?
The workshop has brought only positive feedback for KoshieO. This workshop attracted Fashion 4 Development; Franca Sozzani and Roberto Cavalli, who were impressed by KoshieO’s mission to help the Ghanaian people through fashion. As you can imagine, attention of these fashion heavy-weights is what people in the fashion industry strive for.
You got lots of press for it abroad, but did their visit build your profile locally in any way?
It sure did! There are so many designers in Ghana today, so Franca and Roberto visiting my workshop was an endorsement for the work KoshieO is doing with regards to helping Ghana and the African continent as a whole. It made people in and outside Africa aware of the KoshieO brand and I really appreciate that.
Who are your customers on the continent?
Koshie O. is for the chic, conservative, woman. There is something in the collection for everyone.
How are you making sure your products are available to them?
KoshieO has its store at East Legon in Accra Ghana, however for those in other parts of Africa and rest of the world items can be bought on the KoshieO website.
What’s been the impact on your profit margin?
KoshieO is a relatively new line; I cannot say for sure what the profit margin would be for the next few years.
Learn more about KoshieO here.