Moda Operandi, the site that brought us the online trunk show–allowing shoppers to buy looks hot off the runway–has had stratospheric success since it launched back in February 2011 with its unique sales model. And it’s about to get bigger and even more innovative.

Moda Operandi just announced that it received a round of funding to the tune of $36 million. Condé Nast, a previous investor, threw some money at the company again, as did LVMH and IMG for the first time. Think about the possibilities: Helmed by co-founders Aslaug Magnusdottir (formerly of Gilt Groupe) and Lauren Santo Domingo (formerly of Vogue) and armed with investments from some fashion business heavy-hitters, the online retailer is perfectly positioned to change the way people shop for fashion.

So what exactly is the company going to do with this round of financing? We spoke to Magnusdottir about the company’s plans, and the answer was sort of surprising: