SAO PAULO–Osklen is one of the most highly anticipated shows of Sao Paulo Fashion Week and it did not disappoint. This was one collection I’m sure would do well in the states (and one brand we anticipate having an even bigger presence here in the future). I wanted everything.
Designer Oskar Metsavaht has made a name for himself in Brazil and beyond for his use of original high tech fabrics produced sustainably, but his eye for color, unusual-yet-appealing silhouettes and clear vision deserve praise as well.
His background happens to be in snowboarding, but this collection was inspired by a different type of board.
While I’m fairly certain it was not one of Metsavaht’s references, the opening of the show immediately recalled Kate Bosworth’s breakout film Blue Crush: a voice came on through the speakers, as if it were coming from a radio, giving a weather report of clear skies, high temperatures…a perfect day to hit the waves, while b-roll of california waves on a beach were projected onto a screen behind the runway. The subtle theatrics set up the theme of the show perfectly: “endless summer.” Beautiful digital prints of sunsets, waves and palm trees covered everything from shift dresses to ponchos to men’s button downs.
The beauty look, which was keyed by Daniel Hernandez for MAC, was inspired by a few things: a sunset, the way someone might look after spending a long time in the sun, and Brigitte Bardot on vacation in the ’60s.
A very Bardot-esque Aline Weber, who, like most impossibly gorgeous people, is Brazilian, opened the show in a legit wetsuit. The rest of the looks weren’t quite as literal, but many of them would be perfect for a (very stylish) jaunt to Malibu or Venice Beach (California surf culture, in particular, was a key inspiration for the designer). Click through to see all the looks!
Photos via FFW