Name: Lida Fox
Nationality: American, from South Carolina
Found her: Backstage at Ellus
Why she’s major: We saw her at pretty much every show at SPFW and there weren’t a whole lot of Americans there. She’s also walked in most of the major shows in Paris and has awesome personal style.
Have you ever been to Brazil before?
No it’s my first time. I got here a week ago today.
What do you think of Sao Paulo Fashion Week?
It’s kind of nice because almost all the shows are in one place. I’m used to going everywhere by metro [in other cities] whereas here [when you need to go somewhere] you get everywhere by car because [everything's] so far apart.