The collab: Christopher Kane for Topshop
When: 2007, 2009
Why: There was loads of hype surrounding this collaboration, which was impressive since Kane doesn’t have the same name recognition as a Karl Lagerfeld or Stella McCartney; however, TopShop has always favored designers beloved by the fashion set (see: Mary Katrantzou) but perhaps not terribly well known outside the inner circle. People went wild for the croc and gorilla prints and the collection was a huge success.