The collab: Rodarte for Target
When: 2009
Why: The Rodarte collaboration upped Target’s fashion game. Fresh off their second CFDA award win, Kate and Laura Mullevey designed a covetable collection. With the usual price-point of a Rodarte dress starting around $1,000, the $10-$80 price range of the line was a refreshing twist. I remember the first time I tried on that Rodarte for Target leopard and lace dress in the fluorescent-lit, red plastic dressing rooms at my local store. It had been snowing all day and we had been let off from school, but I still made my dad drive our pick-up truck to the retailer so I could get my hands on it. I was 14, and I bought it for my first high school dance. My crush told me that I looked “hot.” Yes, straight out of a Judy Blume novel, I know. I still wear that dress occasionally when I need a self-esteem boost.