The collab: Fenton/Fallon for J.Crew
Why: Fenton/Fallon and J.Crew was a match made in fashion heaven from the start. The preppy/girly/undone aesthetic of J.Crew perfectly fit the soft-and-hard mix of Fenton/Fallon and the collaboration became an immediate success when it launched. It didn’t hurt either when Michelle Obama wore a piece on the cover of Glamour magazine and later on national television. The line of jewelry was expected to launch in Spring 2010, but was pushed forward due to high demand.