The collab: Missoni for Target
When: 2011
Why: I go to a high school in the South, and much to my displeasure, its student body has never been particularly concerned with fashion news. Collaborations that were revolutionary in the fashion industry were unheard of at my lunch table. That is, until, Missoni for Target launched. After searching at four (four!) different Target stores in my area, I finally found one of the sold-out pieces I could fit into. It was a children’s extra large. I wore it to school the next day only to have seven (seven!) people ask me if it was from the line. The collab made my local news. When it launched in September, determined chevron-crazed shoppers crashed the website. Target sold a large amount of stock they didn’t have, and pissed a lot of customers off. You don’t mess with someone who is after a designer wine box.