The collab: Versace for H&M
When: 2011
Why: This was the most-hyped, most anticipated, and most debated H&M (classy or tacky?) collaboration ever. Staying true to Versace’s glam party-girl roots, Donatella threw one hell of a soiree before the line launched, featuring Nicki Minaj and most of the fashion people who live in New York City. Fans were rabid to get their hands on Donatella’s offerings, camping on the sidewalk two days before the launch and crashing the website multiple times.