Coleen Rooney

Perhaps one of the most controversial WAGs, she is as polarizing as Kim Kardashian. Some snipe that she isn’t a “style icon” (or as Countess LuAnn would say: “Money doesn’t buy you class”) while others cite her every-girl image (and massive credit card usage) for her popularity. The EIC of Vogue UK, Alexandra Shulman, put her on a 2005 cover. Prior to Coleen’s cover appearance, Alexandra wrote an op-ed piece in the Telegraph defending that her cover choice “has become famous entirely through the filter of the paparazzi and tabloid press and that, in itself, makes her a phenomenon of our time.” (Can you picture Anna Wintour ever saying something similar? The differences among international Vogue EICs fascinates me.)

Her love for spending and luxury goods is well-documented. For her wedding to high school love, Premier Leaguer Wayne Rooney, she inked one of the most lucrative photo rights deals ever, receiving £2.5 million for the pictures. You can read more about her crazy, extravagant £5 million wedding here, where they detail the custom-made Marchesa wedding dress, three bachelorette parties, and a private performance by Westlife (I’m glad this was included as part of their extravagance. Westlife is like the British version of The Backstreet Boys.)

Despite the over-the top spending, Coleen tries to maintain a girl-next-door image, and recently told the Mirror UK that one of her favorite blushes is the Bourjois Paris Little Round Pot. Bourjois is an old-school drugstore brand sold all over Europe, a brand which started as the cosmetic supplier of choice to actors and actresses in Paris’s theatre district. The round blush pots are one of their original and signature products; it goes from a baked, dry texture in the pot, to a silky, powder finish on the cheek with a faint rose aroma. Coleen’s reputed favorite shade is #34, Rose D’Or.

Get it here.