A former nail technician, Alex Curran is married to Liverpool captain, Steve Gerard. She’s very close with Coleen Rooney. After The Daily Mail caught Rooney, Curran, and a host of other WAGs walking around town, post-salon visit, with their hair in curlers, Vogue UK supposedly also endorsed the curler, both inside and outside the home. Pictures of WAGs in curlers “were a fashion statement…an affirmation of the legitimate and lasting desire by women to have fabulous curls and big, big hair.” Vogue UK did a piece highlighting these microwavable hair curlers on their site, citing their ease over cold or electric ones.
Because everyone knows bigger hair is better hair.