True Blood starts this Sunday and we.cannot.wait.
Apparently, we’re not the only ones excited, either: Calvin Klein announced today that Bon Temps’ sexiest vampire, Alexander Skarsgard, is the face of their new men’s fragrance Encounter, WWD is reporting.
The print ad (above) will be accompanied by a TV spot, both of which will break in September and both of which will costar the lovely Lara Stone. Steven Klein shot the campaign, which Skarsgard described as “very film noir,” and marketing guru Fabien Baron gave creative direction. Encounter will hit department store counters in the U.K. in late August, followed by a September global rollout, and is priced between $40 (for 1 oz.) and $72 (for 3.4 oz.). It will have “top notes of mandarin, cardamom and rum.” Yes, rum.
According to Thomas Burkhardt, vice president of marketing for Coty Prestige, the campaign for Encounter, “tells the story of unresolved tension and desire between a man and a woman.” Tension because the man kind of wants to suck the woman’s blood, obviously. We may have True Blood fever, but this campaign is definitely giving us some vampire vibes. Stone even sort of looks like Anna Paquin’s Sookie: Both are blonde and have gap-toothed smiles. Skarsgard is definitely doing his Eric Northman glower (though Eric would never have a five-o-clock shadow), and the whole aesthetic of the campaign, right down to the fragrance’s name, is ominous and dark. Obviously, we love it.
And on that note, here is what Skarsgard has to say about the new season:
My character hasn’t been in Shreveport much this season — he’s been down in New Orleans with Bill [played by Stephen Moyer]. It’s been fun and different because after four years of us butting heads and fighting over Sookie, this year is influenced by the fact that we killed the wrong vampire at the end of season four. We’re in deep trouble and we’ve got to learn how to work together in fighting a common enemy.
OMFG. Now let’s all just cross our fingers that Encounter’s TV commercial features Skarsgard with far less clothing…