Photo: Target

Finally, there’s got be a reason the Obama campaign is using Anna Wintour–beyond her deep pockets. She’s a celebrity in a way, sure, but not of the silver screen. She doesn’t have that Clooney million dollar smile.

According to Piazza, “this race remains a fight for women’s votes,” and Wintour is certainly an attempt to appeal to women. She rules the American fashion industry and, Piazza notes, “Fashion is an enormously appealing thing to all corners of the country…it is a unifier.” Just look at the success of all those designer collaboration for mass retailers like Target, Macys, and H&M. And all those reality TV shows about fashion. Fashion is something lots of America cares about and are interested in–and if Anna Wintour can represent that kind of accessible fashion, the Obama campaign could still be onto something, haters be damned.

“While the Republican party continues to alienate women through their attack on their lady parts, the Democrats don’t necessarily have the lady vote in the bag,” says Piazza. “Fashion could be a way to appeal to some still undecided voters with a XX chromosome.” And who better than Anna Wintour to serve as the face of fashion?