If you watch Weeds, you’ll recall the first episode this season when Jill discards her internal Kegel exerciser onto the hospital bed beside a comatose Nancy before getting it on with Andy. That thing was large and rather scary looking. While you don’t technically need anything to do a Kegel exercise, there are a lot of assistive devices that exist. Garrett wanted to take the intimidation factor out of it by hiding a device in some blinged out panties.

The panties come in two designs right now–basic (at right) and a “cheeky” (see page one) version–and range in price from $52.99 to $85, both of which include Swarovski detailing. She’s releasing more designs soon, and says she always takes style into consideration. And that Swarovski flair? “You have to make a fashion statement whatever you do!” she told us. “For me it’s pretty, it’s blingy, it’s shiny. And that’s what I wanted. I wanted you to feel sexy and good when you’re wearing them.”

Is it possible to feel sexy with a one-inch extension in your hoo-ha? We haven’t road tested them yet, but it seems unlikely. We asked Garrett if she recommends wearing them everyday, but she said they function more as a reminder to do your Kegels. She says women should be doing 90 of them a day! (The Mayo Clinic recommends three sets of ten each day.) While Garrett didn’t have any input from medical professionals when she was designing PantyO, she says that her personal OB/GYN thought it was a fantastic product, as did some physical therapists she gave it to. (We could not find a physician who was willing to comment on the efficacy of this product for this article.)

The company, which has been around for almost three years, has sold almost 50,000 of them and they’re in expansion mode, thanks to some viral Twitter marketing. In addition to the aformentioned new PantyO styles, they’re releasing PantyO for men. Yes. According to Garrett, “It’s never been done before. The design is totally different from the way men’s [underwear] is designed now.” The MantyO (I made up that name but Garrett can totally use it if she wants to) is not a Kegel product–it’s just a brand new underwear design. Garrett wouldn’t give specifics, but David Beckham’s undie designers better watch out.

If nothing else, hopefully this post reminded you to do your Kegels today. Cheers!