First Look: Georgia May Jagger's Material Girl Campaign (Plus Go Behind the Scenes)

The Jaggers are having a big week--Jade Jagger tied the knot this past weekend and today her half sister Georgia's latest ad campaign dropped. We'r
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The Jaggers are having a big week--Jade Jagger tied the knot this past weekend and today her half sister Georgia's latest ad campaign dropped. We'r
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The Jaggers are having a big week--Jade Jagger tied the knot this past weekend and today her half sister Georgia's latest ad campaign dropped.

We're noticing a common thread among the past few campaign stars for Material Girl, Madonna and daughter Lourdes Leon's juniors clothing line for Macy's: they're all daughters of famous musicians--something Lourdes can probably relate to. Jagger, offspring of Mick Jagger and Jerry Hall, follows Kelly Osbourne as the line's newest face and now we have the full campaign. The toothy model traded in her Hudson jeans for biker jackets and grungy dresses in the print ads, the setting for which--backstage at a concert--brought Jagger back to her own childhood as a rocker's daughter. She said in a release, “I spent a lot of my childhood backstage hanging out around amps. That was where we chilled when we were younger. So this photo shoot brought back a lot of memories."

Could you imagine if your childhood memories involved hanging out around amps backstage at Rolling Stones concerts? The setting also made Madonna's life a lot easier, as it was shot backstage during a rehearsal for her MDNA tour. A little cross-promotion perhaps? See below for a making of video, plus the rest of the campaign images and some behind the scenes shots.

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