Sarah Burton's gorgeous, frothy fall 2012 dresses for Alexander McQueen in front of a brick wall probably could have made for an interesting enough campaign, but instead David Sims created a whole world around Burton's futuristic collection and the result is pretty cool.
Suvi Koponen stars in the campaign, which alternates between color and black & white. She appears to be staring into some sort of virtual reality device (models wore similar masks in the runway show) while navigating a new planet... in layers of tulle and feathers. Why not? Click through for more images of the campaign.