Hedi Slimane May Bring Haute Couture Back to YSL

Raf Simons may have gotten all the buzz this past couture week, but now it's Hedi Slimane's turn. WWD got a sneak peek at an interview in Vogue Paris's August issue with YSL's newly minted creative director, Hedi Slimane. In it, he reveals that, despite the fact that he's never designed womenswear, let alone couture, he might be the one to bring it back. He says, “Haute couture is a legitimate subject for Yves Saint Laurent and could resume one day,” but that “the priority today is to revamp and redeploy the luxury ready-to-wear.” To that end, the issue will also mark the unveiling of the ready-to-wear label's new name and logo:
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Raf Simons may have gotten all the buzz this past couture week, but now it's Hedi Slimane's turn. WWD got a sneak peek at an interview in Vogue Paris's August issue with YSL's newly minted creative director, Hedi Slimane. In it, he reveals that, despite the fact that he's never designed womenswear, let alone couture, he might be the one to bring it back. He says, “Haute couture is a legitimate subject for Yves Saint Laurent and could resume one day,” but that “the priority today is to revamp and redeploy the luxury ready-to-wear.” To that end, the issue will also mark the unveiling of the ready-to-wear label's new name and logo:
Getty

Getty

Raf Simons may have gotten all the buzz this past couture week, but now it's Hedi Slimane's turn.

WWD got a sneak peek at an interview in Vogue Paris's August issue with YSL's newly minted creative director, Hedi Slimane. In it, he reveals that, despite the fact that he's never designed womenswear, let alone couture, he might be the one to bring it back. He says, “Haute couture is a legitimate subject for Yves Saint Laurent and could resume one day,” but that “the priority today is to revamp and redeploy the luxury ready-to-wear.” To that end, the issue will also mark the unveiling of the ready-to-wear label's new name and logo: "the Saint Laurent Paris name spelled across a square black box." Interesting.

Back in the day, Yves Saint Laurent rivaled the house of Dior as one of Paris's most prominent couturiers. He remains the only one of the house's creative directors to design couture, but it sounds like he may not be the last--and that YSL-Dior couture rivalry could see a revival.

Slimane also says his first meeting with YSL chief executive officer Paul Deneve was in November, so we guess those rumors dating back to March 2011 were just made up.

Jim Shi and Katie Grand both tweeted this photo of what they're suggesting is the new Saint Laurent logo (Photo: @JimShi809)

Jim Shi and Katie Grand both tweeted this photo of what they're suggesting is the new Saint Laurent logo (Photo: @JimShi809)

On top of all that, Slimane is rumored to be in NYC this week shooting his first campaign for Saint Laurent Paris. No word on if there will be any purple hands involved.