Can you tell that we’re seriously, unabashedly obsessed with the Olympics here at Fashionista? Well, we are. It’s difficult not to be–what with Ryan Lochte
running swimming around all shirtless and Gabby Douglas being generally adorable, it’s a major exercise (ha!) in our willpower to focus on anything else.
And we aren’t alone! In addition to the absolute Olympics media takeover and constant text alerts we’ve been getting from the New York Times (ugh spoilers!), we found this piece by Aliza Licht aka DKNY PR Girl about another type of sport with which we’re all too familiar–the fashion game.
“The truth is I find it amazing at how much attention the world is giving a singular sport,” Licht told us. “Imagine if the world was ever paying that close of attention to anything else we all do?”
Obviously, we took this as a challenge to do just that–plus we were totally inspired by her metaphorical likening of the fashion PR game to the Games in London. Honestly, any girl who’s ever walked around in those McQueen armadillo platforms deserves an honorary gold medal–though she’d be hard pressed to actually make it onto a podium without tripping. “As professional adults, we may not ‘play’ sports, but we jump through massive hurdles daily–especially in fashion,” Licht told us, adding “Post [fashion week] I swear we all deserve awards or at least a cool t-shirt that says ‘I survived Fashion Week‘. I would totally wear it if it was fitted.” So would we, Aliza. So would we.
But the PR biz isn’t the only fashion game of Olympic proportions. What about blogging, tweeting, interning, and yes, successful party hopping? These things take legitimate skill, do they not? So we’re here to bring you our own spin on the Olympics–the Fashion Olympics, if you will–with a little help from Aliza who was kind enough to suggest some of the categories. We’ve got the games’ objectives, the stylish contenders, even a scoring system. Now all we need are some precious metals and a few good sponsors. Tiffany? Cartier? Are you reading this?