Pink hair? So passé. Lilac? Yawn. Get ready for the newest hair color phenom–metallic locks.
Metal everything is having a moment in beauty right now. This summer was all about metallic eye makeup, and now nails have taken a shine (haha) to the tone, with nail polish brands offering everything from Olympic medal metals to super shiny chrome shades. So it was only a matter of time before it found its way to hair. And to the ManRepeller, who tweeted recently: “Can I dye my hair metallic? Is that a thing?” the answer is: Yes!
Enter Alex Brownsell, who’s the founder of the very cool Bleach salon in London, and who just launched a Bleach flagship in the Dalston neighborhood there. Bleach has made a name for itself in the fashion industry and beyond (they’ve done the heads of Florence Welch, Sienna Miller and every It-girl in London practically) because of its innovative dip dyes, coloring techniques, and yes, bleaches. We had to find out what the next thing in wacky hair color was going to be, so we called across the pond to chat with Brownsell. Turns out metallic is now her holy grail of hair color.
Metallic hair pops up occasionally on catwalks and editorials, but Brownsell is trying to bring it to the streets. Topshop Unique applied gold leaf to hair for their spring 2012 show (see Charlotte Free top right), and Cynthia Rowley did metallic extensions for her Spring 2011 show (bottom right). And let’s not forget tinsel extensions, which is what Beyoncé is sporting top left–that trend luckily died right about the same time that feather extensions did. So how does Brownsell propose getting it off the runway and onto our heads?
Brownsell told us she was inspired by the apocalypse (it’s happening!), so she’s looking at darker colors and metallic and iridescent hues for fall–seems apoca-ppropriate, no? While she didn’t have any pictures to share yet because the look isn’t quite perfected, here are some of the salon techniques that will give you that metallic sheen: