So it's no secret that nail art is at the all-time height of its popularity now--girls are going gaga (as is Gaga) for bedazzled, tricked out digits. Hell, even Chanel got on board. The constant onslaught of new polishes, special effects topcoats and nail blogs/how-to tutorials feed our obsession. But let's not forget that we have a total of 20 nails that we can pinstripe and caviar-ize. Is toe nail art (cringe face) the new frontier? Depends who you ask.
Sally Hansen, whose uber-successful Salon Effects nail polish strips took the drugstore by storm, just released Pedicure Salon Effects which are $9.99 for a set and come in five patterns, like houndstooth and snake print. While searching on Pinterest and in our own nail art galleries (not to mention while idly staring at feet on the subway), we've noticed an uptick in pedicure nail art. Is this really a thing?
As with nail art in general, pedicure nail art is not new. "Although I've had clients requesting crazy claws for over 10 yrs I feel lately it's become more mainstream," Sterling told us. "As nails become a larger beauty topic of conversation everyone is looking for new, exciting ways to stand out." While Choi hasn't had a lot of requests for pedicure art, she acknowledges, "Since manicure nail art has become so popular, it makes sense that people are moving to be more adventurous with their toes."
Pocock, whose Nail Rock wraps always feature pretty crazy designs, said that she doesn't think that a full set of them meant for pedicures would sell. "People don't usually buy things just for the toes," she said. However, she has customers who will use the wraps on one toe as an accent. And indeed, if you're going to use your toes as a canvas, the pros recommend making a statement on just one or two little piggies.
Sterling says a lot of her clients love Swarovski crystals on their toes, and she recommends going for bright colors so they really pop. Choi recommends keeping designs simple. "If you want to do your toes, you should either choose to highlight your big toe or select simple designs for all of your toes because toes are smaller so it’s hard to see intricate designs," she said. Stripes and plaids work well because they're not too detailed.
This trend has a built-in shelf life due to seasonal variation and the need to cover your feet in December, but in general, both Choi and Sterling believe that the trend for gimmicky nail embellishment will cycle out. "Although it seems people are captivated by flashy [nails], simplicity will have its moment again and the complex will take the backseat," Sterling said. Choi likens it to a classic Chanel bag--simple colors will always be in demand.
So have you ever tricked out your toes? What do you think of the look?