Jason Wu tells WWD that the line, which is named after the cute li’l owl that serves as his logo, was more personal. “I always see Jason Wu [the collection] as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am — slightly more downtown, and with a more relaxed attitude.”
While the clothes may be more relaxed and downtown, it’s still Jason Wu, so they’re also charming and feminine and, like his Target line, have a bit of vintage inspiration from girls like Marianne Faithful and Jane Birkin.
The striped shirts, feminine blouses, little shifts, A-line dresses, floral skirts, trench coats and leather jackets will range in price from $195-$795 and he plans to add accessories in 2014.