The New York Daily News is reporting that Kate Spade New York is planning to launch a lower priced line called Kate Spade Saturday. According to the News, the line is positioned to compete directly with Chris Burch’s controversial line C.Wonder (which has come under fire for looking too similar to the line Burch started with his wife, Tory Burch).
We hear from a source that this new project has indeed been in the works for the last six months, but that it will look more Madewell than C.Wonder. Though, given Kate Spade’s signature Brad Goreski-aided, clean, bright, colorful-yet-classic aeshetic, a lower-priced version might look a bit like C. Wonder by default.
According to the News‘ source, “they’re rolling out [stores] outside of the States first,” and, “focusing on an online presence,” so it may be a while before even more brightly-lit, colorful stores start popping up in Soho.
A search for Kate Spade Saturday on trademark search engine Markify turns up registered trademarks filed by Kate Spade, LLC in the U.S. and Europe, as well as for the domain name katespadesaturday.com. So, that obviously means something is happening. Kate Spade would not comment on the story.
Regardless of who’s copying whom, we’re kind of excited about this. If it’s done well and is more like Madewell than C. Wonder (which, to be honest, I’ve never been in because the singing and dancing employees kinda overwhelm me), it could be really cute.