Last week, images of Lanvin‘s fall 2012 campaign surfaced online–and they had everyone asking: Who’s that girl? Some of us thought she was an industry insider who must have a close relationship with Alber Elbaz, while others thought she could be classic supermodel China Machado. But, as WWD reveals, it’s none of the above.
According to the trade, Alber Elbaz cast real everyday women and men, ranging in age from 18 to 80, in his fall 2012 campaign. Steven Meisel photographed the campaign, and Ronnie Cooke Newhouse and Stephen Wolstenholme of House + Holme provided creative direction.
“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes,” Elbaz told WWD. “It felt like a crazy family, and I like that.”
So who is the mysterious lady in the above ad? We still don’t know her name, but according to the trade she is 80 years old and was once a “showgirl at the Apollo.” She also told the designer that it had always been her dream to go to Paris and model–and now thanks to Fairy Godmother Elbaz, that dream has come true. Awwww.
The ads will break in September issues in France, the U.S., Italy, Great Britain, China, Hong Kong, Taiwan, Japan, Russia and Brazil, with women’s-only spots running in Germany, Spain, Singapore, Thailand, Indonesia and the Middle East.
Best of all, Lanvin plans to release a viral video August 21, “based on the filming of the campaign.” Fingers crossed it’s just as amazing as that Pitbull one!
Click through to see more of the ads.