Swim Designer Dolores Cortés Casts Girl With Down Syndrome in New Ads

Whether it be by creating new beauty products specifically for women of color, or embracing plus-size models in magazine editorials, the fashion ind
Avatar:
Hayley Phelan
Author:
Publish date:
Social count:
8
Whether it be by creating new beauty products specifically for women of color, or embracing plus-size models in magazine editorials, the fashion ind
Photo: Ad Week

Photo: Ad Week

Whether it be by creating new beauty products specifically for women of color, or embracing plus-size models in magazine editorials, the fashion industry has been inching--albeit slowly--towards a more diverse beauty ideal.

The latest company to make strides in breaking the mold is Spanish swimwear designer Dolores Cortés who, according to AdWeek, has cast a 10-month-old girl with Down syndrome in her new ad campaigns. Valentina Guerrero, the young Miami girl, graces the cover of Cortés's U.S. catalog and is also the official face of the brand's 2013 DC Kids ads. And it's not hard to see why: Guerrero, above, is cute as a button.

That being said, it shouldn't be underestimated how big of a deal this is: Though Target recently cast a boy with Down syndrome in its ads, the Down syndrome community has been largely excluded from the fashion industry. That, hopefully, is beginning to change.

"People with Down syndrome are just as beautiful and deserve the same opportunities," Cortés told AdWeek. "I'm thrilled to have Valentina modeling for us." Cortés will also be donating 10 percent of the profits from Dolores Cortés Kids USA sales to the Down Syndrome Association of Miami, which suits the brand perfectly since Cortés showed her most recent collection at Miami Swim Week.

Progress, however slow, is happening.