“The Sochi 2014 Olympic and Paralympic Organizing Committee is not in negotiations with American Apparel for the Winter Olympic Games in Sochi,” a rep from the Russian Olympic Committee (ROC) said in a statement to WWD. “The official outfitter of the Russian team up to 2016 is the company Bosco Sport.” Moscow-based Bosco Sport confirmed to the trade that they have a contract with the ROC to produce Olympic uniforms for the Russian team through the 2016 Olympics. So what gives? Was Dov Charney making it up?
While Charney declined to comment about any contact he’s had with Bosco, he told WWD,”I had contact from an organization that is connected to the government. Nothing has been signed but we were in dialogue.” When he was asked to respond to what the ROC had said about their uniforms, Charney said, “I don’t know that every senior person [at the ROC] knows everything that’s going on with an inquiry about product.” We’ve reached out to American Apparel and will update when we hear back.
So it looks like the Russian Olympic uniforms probably won’t be made in America after all. Now we can go back to focusing on whether the American uniforms should be made here.