Is there a formula to determine who’s a do and who’s a don’t?
It varies from writer to writer based on taste and mood at the time. This is where the differing hangovers come in. There are no set rules–it’s often more about how they’re wearing it, the confidence with which they’re wearing it, which can go either way.

Relating to that–would you say it’s more about judging the person or the outfit?
You can usually pick up a lot of information about the person from what they’re wearing. The classic example would be a Bob Marley t-shirt. One could infer immediately that they have not listened to much Reggae; they’re more likely than not in college and, like, a state college kind of situation; they may have dabbled in pot and maybe a little bit of mushrooms, but otherwise don’t have too much drug experience. The clothing becomes a window into the other decisions in their life and the whole package is basically in the judgement.

From a fashion perspective–street style is this huge thing now and Dos & Don’ts really existed before street style became so popular. Do you see it as street style or something else?
Somebody, I think it was Glamour [Ed. note: It was.], tried to do [a feature] straight up labeled Dos and Dont’s [Ed. note: It was "Dudes and Don'ts"] a while back, and kind of faltered because they were too focused on the actul dictates of style and what was in season at that time. They didn’t go to the source of it, which is hitting at the life decisions behind the stupid things people wear.

At the same time, we ripped of Fruit, the Japanese street culture magazine. Everything’s stolen.

So true. Do you think the people in Dos & Don’ts are a more genuine representation of style?
I think where style really comes from is boredom and the benchmark of a good outfit is how little else appeared to have been going on that lead up to its creation. If you can tell that someone just sat at home watching TV, sitting around with their friends getting high and slowly accumulated these different elements and different parts until they’re this crazy koosh ball of weird ideas, that’s usually a greate indicator. That is style right there. It all comes from people being bored, just like music.

Do people ever get upset and ask to have their photos taken down?
Yep, and that happens as much when it’s a Do as when they’re a Don’t. More often, it doesnt have anything to do with what we’ve said or even how they looked. People just have this weird expectation that because of the general idea of privacy, that means you dont have to worry about ever being criticized or having your picture taken anywhere at any time and they dont realize that there is a legal principle called reasonable expectation of being photographed that happens whenever you step outside.

That ties into the declining standards in style, which is something I hope that the book helps put in the forefronts of people’s minds too. People treat the sidewalk like it’s their basement hallway to their laundry room. They walk around in pajamas and those gross shower shoes all the time. It’s repulsive and they need to be called out–preferably to their face, but I’m too much of a pussy to do that, so I stick to the old internet and magazines approach.

Dos and Don’ts Book 2 is on shelves now.

Pictured below: Morton’s favorite photo from the book. He explains: “It’s actually our photographer Vito Fun who does the gay circuit parties. It’s him and his girlfriend in outfits that…he does a lot of ketamine. I don’t know if you’ve ever taken it; its very, very tactile the way MDMA is, but is slightly different. It’s less like a warm radiating touch sensation than it is kind of a rubbery bounce. You move like a cat strutting and all the clothing he wears at parties is tailored–literally–to suit this bouncy touch.”