Remember that scene in The September Issue when then-Vogue publisher Tom Florio excitedly revealed to a room full of press that the September 2007 pre-crash Vogue would be the magazine’s largest issue ever? Well that record (the tome was 840 pages) will be broken come September.
According to a spokesperson, this September’s Lady Gaga-covered Vogue will have 658 ad pages, which marks a nearly 14% growth from last year–that’s double digit growth on top of double digit growth for the last two years, thank you very much Anna Wintour. Guess those rumors about Condé Nast’s ad pages being down were off the mark… for the most part.
Glamour is reporting ad pages are off by 35, which it accounts to the loss of the food/pharma ad category. The mag is up 10% in luxury business and is up in ad pages for October and November.
To mark Vogue’s record-breaking September issue, the mag is launching a Facebook contest on its page on Friday, asking readers to guess the page count. 100 readers who guess closest to the actual number, to be revealed on Saturday, will win Vogue’s new Editor’s Eye book (not due out until September) autographed by Vogue editors.
So, what’s your guess? Think they’ll crack 900?