Last month we saw the first glam images of freshly Gucci-fied Blake Lively, who was recently announced as the face of the brand’s new Premiere fragrance campaign. At the time, we learned that there would be the requisite short film accompanying the campaign, due to debut at the Venice Film Festival in September. However, it looks like it may have just landed on YouTube.
It was directed by Nicolas Winding Refn (of Drive fame) in the historic Sheats Goldstein Residence in Hollywood, where the print ad was also shot. The one word we would use to describe this commercial/film? Golden. From Blake’s metallic hair to the sepia film tones to her slinky Gucci gown, she is absolutely molten here, flowing from the window to the elevator to (randomly) the desert.
We’ve said it before and we’ll say it again–Blake is a total Gucci girl and is nailing the Old Hollywood vibe the scent is going for. What do you think of this campaign?