The fashion industry is all about trends–and that extends to the models as well as the clothes. One month it’s all about gap-tooth smiles, and the next it’s about curvy bods and boobies. Still, there seems to be a general ‘type’ in fashion lately–think tall, think slim, think white, and think young, as in possibly-still-in-high-school young. So, it goes without saying that there hasn’t been much of a place for models over the age of 60 in the industry. That is, until recently.
Earlier this month, American Apparel cast a 61-year-old in their ads, and then just two weeks ago, Lanvin’s fall 2012 campaign broke featuring not one but two ladies over the age 60 (62, and 82, respectively). And, most recently, Bulgari released its Fall 2012 ads starring 60-year-old Isabella Rossellini. Fashion, it seems, has found a new model muse–and she’s over the age of 60.
A little ole blog could be responsible for this trend towards embracing senior models. Advanced Style, begun by Ari Seth Cohen in 2008, has been profiling the inspiring street style of every day senior citizens (it’s basically the Sartorialist for the elderly set) and the site’s success–Cohen recently released a book and has a documentary in the works–goes to show that more and more people are beginning to pay attention to this older demographic. In fact, it was Cohen who helped cast Lanvin’s campaign.
“I have definitely noticed an increase in the visibility of older models since I started Advanced Style four years ago,” Cohen said. Patty Sicular, a model manager who has worked with the ‘Legends Division’ (that’s the group that represents older models) at Trump Models since the late ’80s, agrees. “In 1987, I started working with ‘older models,’ which back then, meant models in their late 20′s,” Sicular told us. “Then, years later, when we got a great booking for a model age in her 30′s, we cheered; then, we started getting demands for models in her 40s, then 50s, and now, the sky is the limit.”