So, by now you’ve probably heard all about Yves Saint Laurent’s name and logo change; you’ve probably even gotten a glimpse of what the new branding will look like: It’s black-and-white, simple typeface and of course, there’ll be no ‘Yves’ at all. And, whether you love it or hate it (some fans were pretty peeved), the new logo, which will only be used for the brand’s ready-to-wear line, is here to stay. For now, anyway. (Don’t worry, the YSL logo that we’re all used on the beauty packaging isn’t going anywhere.)
But despite the fact that for many of us the revamped logo is an unfamiliar sight–it’s not entirely new. In fact, the ‘new’ ready-to-wear logo pays homage to the fashion house’s original name and logo from when Yves launched the brand in 1966, under the name Saint Laurent Rive Gauche. Of course, because this is fashion, and merely re-purposing the old logo wouldn’t do, there are a few changes–mainly they did away with the color-blocking and went with a simpler, cleaner version.
So, now the question is: Which logo do you like better? Do you think the brand’s recent overhaul gives the old logo a new lease on life–or do you think they should have stuck more exactly to the original?