Earlier today, YSL’s new ad for Manifesto starring Jessica Chastain hit the internet (via an old Instagram) and as beautiful as it is, the purple paint covering her hands is a little puzzling. Even more puzzling: this isn’t the first time purple hands have shown up in a fashion photo.
Photographed for Nowness in 2010, Vogue‘s European editor at large Hamish Bowles sported purple hands with a similar lack of explanation. The photo accompanied an interview about a Balenciaga exhibit he curated and the purple hands had no relevance that we could determine.
We’ve looked into the significance of purple hands as thoroughly as Google allows and found nothing.
So… what the hell is this? Is it just, like, pretty to have purple hands? Seriously, does anyone know? And whose purple hands do you prefer here? Chastain’s excessive, wet paint look or Bowles’s more subtle, natural purple tint?