Grace Choi BB Cream:
You’ve probably already heard about the crop of fashion tech startups being incubated at business schools, but less so about actual product launches. Grace Choi BB Cream is a product launch that comes to you courtesy of a medical inventor and current student at Harvard Business School. Prior to beginning her studies, Choi was working in the medical field. She was fascinated with BB creams, which were originally designed by Korean doctors for medical use, to speed recovery following laser surgery.
After seeing the trend surge in Korea and come over stateside, Grace realized that there was room in the U.S. market for a BB cream appropriate for a melting pot of skin tones. Unlike most of the current BB cream offerings which offer three shades at best, or one at worst, Choi created a line with 10 shades and two finishes, matte and dewy. She perfected the formula by breaking down her favorite Korean versions and reverse-engineering them to create her own original recipe. The result is a supremely smooth primer/tinted moisturizer/foundation/oil-free/anti-aging hybrid that glides onto your skin to give you a luminescent quality. Because of the cream’s smoothness, a tiny dab is sufficient for your whole face and the cream adjusts to suit your skin color. The full coverage is like a foundation, but feels lighter than tinted moisturizer. If you aren’t sure of what shade you are, Choi will send you a sample set of all the shades and they’ll deduct its price when you purchase a full size.
You can buy it here, $34