Trends tend to hit all areas around the same time. Local? Organic? Brooklyn? Yeah, we’ve been hearing about that in food and fashion. Phoenix Organics is a brand that encapsulates all three of those movements. Started by Irina, a self-described Brooklyn “herbal elf” who apprenticed with local herbalists to understand the benefits and therapeutic usage of plants (what an uneducated eye might deem “weeds”) and learn things like how to make an herbal bandage (bookmark this in case you ever find yourself in a Bear Grylls or Hunger Games-like situation).
She began using her knowledge to create a homemade line of plant-based lip balms, elixirs, and solid perfumes. Have you ever dreamed about being a wood nymph or a fairy sprite or being a student in Professor Sprout’s Herbalogy class? Irina’s creations are for you, with Little Wing Lip Balm, Faerie Balm, and Wild Rose Botanical Perfume among her whimsical bestsellers. Her Little Wing Lip Balm is my favorite, with its organic emollient mix of vanilla, lemon vervaine, gardenia, and ylang-ylang oils that smells like a particularly delectable flowery cupcake. Right now, you can buy Phoenix Organics on its Etsy store but starting soon, Phoenix Organics will be available in renowned boutique Colette Paris, which is well-known for being the first to support new beauty brands.
You can buy it here, $6-$24