Renpure:
Remember a few years ago when beauty magazines were talking about the amazingness of L’Oreal’s kids’ shampoo because it smelled like a yummy combination of guava, mango, and other indeterminate tropical fruits? I rode that bandwagon too and hunted down the shampoo at my local store. The smell was awesome, but didn’t do much for my fine hair, so I gave up on using it consistently.

Well, set aside the search because I’ve found an adult organic equivalent that makes your hair a lovely, full, fluffy dream. Renpure is an organic haircare line founded by the Redmond family, a modern-Kennedy-esque clan that do things like pose adorably in fluffy bathrobes for a website family picture and create awesome shampoo. Its ‘My Pretty Hair is Parched!’ moisturizing conditioner and ‘I Love My Hair!’ body and shine shampoo get the most play in my bathroom because any visitor showering at my apartment is irresistibly drawn to its intoxicating, yummy scent. (A clueless boy once even used it mistakenly as a body wash because he didn’t know that shampoos could smell so good.) And after showering, your hair gets that softness and gentle silkiness that you get from baby shampoo.

You can buy it at Amazon.com, $6.99