Beyoncé Looks Dreamy in the New Glastonbury-Inspired Campaign For House of Deréon

Did you wake up this morning hoping to see some fierce new photos of Beyoncé? Good, because the new House of Deréon campaign is out. Beyoncé and her
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Did you wake up this morning hoping to see some fierce new photos of Beyoncé? Good, because the new House of Deréon campaign is out. Beyoncé and her
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Did you wake up this morning hoping to see some fierce new photos of Beyoncé? Good, because the new House of Deréon campaign is out.

Beyoncé and her mom Tina Knowles' clothing line House of Deréon still seems to be going strong and their latest collection has taken on a music festival vibe. According to a release, it was inspired by Beyoncé's performance at Glastonbury last year, specifically, "the ‘boho-inspired girl who attends the festival." There are high-waisted maxi skirts with slits, crop tops, body-con dresses with cut-outs and leopard print pants. Nothing ground-breaking but nothing offensive either. A winter collection will be more inspired by Beyoncé's sequined stage look.

The campaign was shot by famed photographer and music video director Jean-Baptiste Mondino. Tina Knowles said,

I am so excited about this autumn and winter ad campaign. The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer’s reaction to the new campaign and to the collection.

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