Beyoncé and her mom Tina Knowles’ clothing line House of Deréon still seems to be going strong and their latest collection has taken on a music festival vibe. According to a release, it was inspired by Beyoncé’s performance at Glastonbury last year, specifically, “the ‘boho-inspired girl who attends the festival.” There are high-waisted maxi skirts with slits, crop tops, body-con dresses with cut-outs and leopard print pants. Nothing ground-breaking but nothing offensive either. A winter collection will be more inspired by Beyoncé’s sequined stage look.
The campaign was shot by famed photographer and music video director Jean-Baptiste Mondino. Tina Knowles said,
I am so excited about this autumn and winter ad campaign. The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer’s reaction to the new campaign and to the collection.
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