Florence may have the statue of David, but now we (NYC) along with LA and San Francisco have our very own Davids–David Beckham that is. He’s 10 feet tall and his package is a leeetle more covered up than Michelangelo’s David but we’d wager to say Beckham’s is bigger (cheers to you Victoria).
As part of David Beckham’s new bodywear campaign for H&M, the Swedish retailer has scattered six silvery statues of their new underwear “designer” throughout the city–three are inside stores and three are just hanging out on the streets of NYC, begging to be photographed with passersby fake-cupping Beckham’s balls. (It’s cool, Victoria already did it.)
And that’s kinda the point. H&M wants you to Instagram a photo of yourself with one of the David statues with the hashtag #hmbeckham (from August 16th through the 31st) and you could a $1000 H&M shopping spree, signed David Beckham for H&M underwear or a 1 foot tall limited edition David Beckham for H&M statue. Fingers crossed you win the shopping spree.
The campaign roll out also includes a new print campaign for David Beckham’s H&M collection (shot by Alasdair McLellan) so if you don’t catch one of those giant statues, chances are still very good you’ll encounter David Beckham in his underwear in some way today. The campaign is pretty much like the first one Beckham did for H&M when the collection launched in February–all smolder-y smize, tats and nakedness–but this time Beckham spices it up with some Guy Fawkes facial hair. Which, to be honest, I’m not feeling. Are you?
Click through to see the campaign, the statues, and random New Yorkers posing with Becks. We’ll definitely be heading down there later today to perfect our ball cupping pose. And from what we can tell so far, the statue puts peeps (of average height) at eye level with Beckham’s package. Smart move, H&M.