You may have noticed that throughout this Olympic season, the folks at now-international retailer Opening Ceremony have engaged in a variety of Olympics-themed activities, like opening a pop-up shop in London to coincide with the games, giving Vogue.com a little diary of their experience at the actual Opening Ceremonies and producing their own version of the event for Nowness (with Jason Schwartzmann and Kirsten Dunst as the master and mistress of ceremonies).
Yes, the retailer shares a name with the famous Olympics event, but these endeavors were also timed to build anticipation for their newest project. As the Olympics end with a closing ceremony, Opening Ceremony will launch the inaugural issue of OC Annual, the cult retailer’s new limited edition annual print magazine. The first issue will bow Sunday, the 12th and will focus, fittingly, on sports.
Various artists, photographers and stylists collaborated on stories about different sports, such as Terence Koh and Tim Barber on cycling; Sean Thomas and Julia Sarr-Jamois on the “cream of British equestrian society;” the editors of DIS put together a power walking spread starring Pat Cleveland and Carol Alt; and Andrew Kuo did an infographic about basketball. There’s also a gorgeous editorial by Bruce Weber and a story about Gaia Repossi in which she does yoga poses in unlikely locales–both of which you can see right here, exclusively.
If you’ve been looking for a magazine that will motivate you to get in shape in a way that involves people being active rather than standing there being anorexic, this is it. Click through to see inside!