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How to Make It in Fashion: June 21, Dream Hotel Downtown, New York
Beauty

Fashionista Desk Side with Aerin Lauder: Launching a New Beauty Brand and Learning How To Tweet



Welcome back to our new column, Desk Side! Sorry, PRs, we stole your lingo and in this new feature we’ll go to the desks of some of your favorite designers, editors, stylists and assorted industry insiders to see where the magic happens–and then share it with you!

We’ve gawked at the office of Paper magazine’s editorial director Mickey Boardman and caught up with designer Tracy Reese in her whimsical workspace. Now we’re exploring the very posh working space of Aerin Lauder–granddaughter of Estee Lauder–who’s about to launch her much-anticipated lifestyle brand, AERIN.

Beauty will be the first launch, followed by holiday giftables, and then a home line in the spring. The beauty line will hit stores like Bergdorf Goodman, Saks, and Neiman Marcus at the end of August, where it will be the higher end big sister of the Estee Lauder color collection, sitting next to the Re-Nutriv line on counters. Aerin’s Madison Avenue office is very much an extension of the brand, because, simply…the brand is an extension of her and her beauty roots.

Fashionista: Do you have anything in this office that Estee gave you?
Aerin Lauder: This mirror of hers. It was in her dining room in New York City. I think the antiqued gold and the different birds and flowers on it are inspirational. [The mirror] is juxtaposed with an Ellsworth Kelly print, art from my children [who are 11 and 13 now], [and a portrait] from Vogue when I was pregnant.

What’s your most prized possession in the office?
I love that piece over there–it’s from Estee. [Ed. note: It was a big curio cabinet that we couldn't shoot because it had future season merch in it that the Aerin's team didn't want published yet.]
What I think is fun about it is when you house everything together you see that it can all co-exist–it’s the idea of beauty and home and picture frames and candles and it becomes very much a showcase for this world.

When you’re in your office working on a day-to-day basis, are you a pile maker?

I’m really neat. I am. I hate to say it.

Are you one of those people who cleans their desk every single night?
I do. Every single night–I do!



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