Are you into tech at all?

I’m learning! I’m doing Twitter and Pinterest and all those different things.

Do you tweet yourself?

Well, I write what I want to write and I send it out to the group. I think it’s a great way of communicating and staying in touch. It’s unbelievable–it’s so immediate.

Where do you actually sit when you’re working?
In the design studio in the other room with our team. Sometimes when I’m doing concept boards or big picture ideas we’ll cover the conference table with product and home elements. We really use all of the space. it’s very much an office that feels like a home.

How has your style changed over the course of your life?
My life has gotten busier. When I was younger it was all about me and doing what I wanted to do. Now you realize you’ve got family, you’ve got responsibility, you’ve got different things. I used to spend hours trying on jeans and black short skirts and going shopping with girlfriends and going to lunch and I just can’t remember the last time I did that.

What entertaining tips have you picked up from Estee?
She was all about good food, good friends, flowers. She loved every little detail at a table, whether it’s formal or casual.

Did she have a favorite meal that she liked to serve?
Lamb chops, roasted potatoes. She liked very cozy food. Her soft spot was hamburgers. And frankfurthers! She used to go to Nathan’s and get hot dogs–she called them ‘frankfurters.’ She loved hot dogs.

So are you going to be the model [for AERIN]?

For the first year at least, to tell the story and reinforce the brand.

Have you done much modeling?

Not really. What’s fun about this is that it was done in my own home, in my own clothes and by a friend, Claiborne Swanson. That’s why there’s a sense of ease and it feels really natural. This shot wasn’t even meant to be a real shot. Those are the best types of shots, the ones that are all about the moment.