Rogien’s given interviews to several news outlets, including us and today she spoke at length with WWD about characters’ underwear preferences. The trade also reported that Rogien was “in discussions for brand collaborations, including intimates.” So we called her up to learn more about what that could mean.
“We’re looking into collaborations, but we don’t have anything firmed up yet,” she clarified. But, chances are it will involve accessories. “In my life and in the world of costume design, I love a shoe. I think it informs the way that actors stand and walk and I am a shoe fiend myself, so I’m definitely looking into something along those lines. She also says she’s “a big handbag/accessories fan.”
Rogien, who is repped by Matchbook Company, also plans to go more the designer collab route rather than a Target or other mass retailer. “I would lean towards a designer brand if there’s a way to achieve a moderate price point which is a complete contradiction of course. I tend to like design elements as a way of telling stories, as a way of adding value and quality to particular shoes and handbags so I’d be very interested in brands that have that sensibility.” She mentioned Rebecca Minkoff as an example of someone she’d like to collaborate with.
Would she ever do a line on her own? Perhaps if her schedule, which now also includes a new Netflix show (yeah apparently Netflix does their own shows now), allows: “Right now I’m fully immersed in costume design but I would never say never.”She would also like to do a lingerie or underwear collaboration. “I think [a lingerie or underwear collaboration] would be super fun just because there’s so many opportunities to riff on the modern take on underwear…not matchy matchy, more youthful silhouettes…colorblocking.”
As far as whether such a line would be Girls-branded or just have Rogien’s name, “HBO owns Girls so that’s their decision to make and I would be excited to consider [a Girls-branded collaboration]. I don’t know what their plans are, but I would definitely hope to do my own collaborations as well.”
Could Rogien be poised join the likes of Patricia Field, Eric Daman and Janie Bryant as the next celebrity costume designer/mogul? Sounds like she’s on the right track.