Here's the Super Creepy Black Goop-Covered Trailer for Lady Gaga's New Fragrance

Give us a minute while we try--try--to collect our thoughts into actual pronounceable syllables to express our reaction to the 'trailer' for Lady Gag
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Nora Crotty
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Give us a minute while we try--try--to collect our thoughts into actual pronounceable syllables to express our reaction to the 'trailer' for Lady Gag
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Give us a minute while we try--try--to collect our thoughts into actual pronounceable syllables to express our reaction to the 'trailer' for Lady Gaga's new Fame fragrance. Directed by Steven Klein, the 30-second tv spot is obviously complex, creative, and epic--really, does Gaga ever do anything that isn't?

There's a lot going on here, but we'll try to sum it up as best we can: Black latex galore, male bondage-a-plenty, scary laboratory lights, a creepy mouth full of black goop reminiscent of the Hexxus in Fern Gully, general vast darkness, those tiny Gulliver's Travels guys climbing over naked Giant Gaga again, Gaga dressed as a sort of samurai/Darth Vader crossbred, and a spilled jar of canned nectarines all over Gaga's bosom. Again, this all takes place in 30 seconds.

But as complicated, creepy, and well, epic as it may be [Ed. note: Doesn't one scene remind anyone else of that actually epic Apple commercial from '84?], this commercial seriously begs the question: What exactly sells a fragrance? Is it purely the celebrity name attached? The joke shop-esque disappearing-ink gimmick? Or does seeing people writhing around a dark room covered in slimy black and canned fruit actually make people want to go out and purchase a perfume?

Watch for yourself and tell us what you think: Will you be testing out Lady Gaga Fame at the perfume counter, or are you secretly a little scared the black spray might not disappear entirely from your white top after all?